e. leila@turtle-pr.com    t. +44 (0)7889 23 1000




GRAIN INTERACTS WITH BEER LOVERS IN SOCIAL MEDIA EXPERIMENT

16/12/2011

GRAIN INTERACTS WITH BEER LOVERS IN SOCIAL MEDIA EXPERIMENT

This winter, beer enthusiasts will be able to steer the recipe of a beer from leading craft brewery Grain. Winner of the coveted Champion Beer of Norfolk this year from CAMRA, Grain is looking to replicate its success in 2012, but this time with the help and input of its fans.

As an innovative and open-minded brewery, Grain has launched a local feedback experiment through Facebook and Twitter, to gain feedback on the first bottled version of one of its recent beers. Joint Founder of Grain Brewery Phil Halls elaborates: "We often hear good things about our beers through our pub, The Plough, but we really want to engage directly with fans further a field. Many people are now comfortable using social media, which gives us the opportunity to hear directly what people think of our beer. We don't know what people will say, but the feedback will result in changes to the recipe, or a new beer. Or we might be asked to leave it exactly as it is."

The new bottle-conditioned Redwood will be available as a white label pre-release version only during December and January, from the brewery shop, and at shops scattered around Norfolk, Suffolk and London. Tweets will tell people where to ask for the beer, and each customer will be asked to judge the beer on things such as aroma, bitterness and hop flavour. Customers will be encouraged to offer their honest feedback through Grain's own Facebook page or via tweeting @grainbrewery. The results of the experiment will then be collated in January, to create the perfect beer, to be available in all pubs, restaurants and shops which stock Grain, in the following spring.

More info at: http://www.facebook.com/#!/Grain.Brewery.Scrapbook
High-res images available on request.

For further information:

Leila Stocker
Turtle PR
Email: leila@turtle-pr.com
Tel: +44 (0)7889 231000

About Grain Brewery
Situated in the Waveney Valley area of Norfolk, Grain's backdrop includes a tranquil river and miles of stunning views across the richest farmland in England. The brewery is located on South Farm using a converted dairy as its brewhouse and cellars. Grain sells cask beer to local pubs, and bottles to farm shops, delis, hotels and restaurants, as well as further afield into the neighbouring counties and London.

Grain has left behind the usual baggage associated with real ale, and its beers are enjoyed by a younger market of both sexes, as well as appealing to all who love great beer. Grain is not afraid to push the boundaries and break tradition by experimenting with new flavours and foreign beers styles, such as its cloudy Belgian style witbier Blonde Ash, and the gloriously grapefruity ruby red beer Redwood. Grain has won numerous awards, such as the coveted Champion Beer of Norfolk in 2011 from CAMRA, bronze in the strong bitter category for Champion Beer of Britain and overall champion winner at SIBA's 2011 East beer competition.

Grain is actively involved in Norwich's City of Ale festival as well as holding its own annual Summer Festival at the brewery with a great range of beers and dancing until dusk. Group tours are also available at the brewery which includes learning about brewing, experiencing the malt and hops whilst tasting a range of beer styles.
www.grainbrewery.co.uk


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