GRAIN BREWERY CREATES PERFECT PINT WITH HELP OF FANS
As the British Beer and Pub Association (BBPA) published its fourth quarter Beer Barometer 2011 report this week, Norfolk brewery Grain reviews the results to its newest beer from fan's feedback over Facebook and Twitter.
Throughout December, Grain trialled a local feedback experiment, to test out their newest recipe for a red and well-hopped beer, to form part of its new ‘Fusion' beer range. The results have been used to help define its 2012 beer range, and fine tune its increasingly popular beer Redwood.
Joint Founder of Grain Brewery Phill Halls states: "Through engaging with our fans through Twitter and Facebook as well as across the bar, we are now confident that the styles we are choosing are helping to lead the way in the modern changing beer market.
"Comments varied from ‘loved the hops' to ‘less bitterness would be desirable'. We are therefore tweaking the current recipe and have decided to create a cold-filtered bottle variety" says Halls.
Grain has also sent a cask of Redwood to the SIBA national competition this week, following its win as overall champion beer of the East of England in the 2011 regional competition. The national winner is decided on 6 February 2012.
Redwood is available to buy in cask at many East Anglian pubs, and will be available in bottle from March 2012.
More info at: http://www.facebook.com/#!/Grain.Brewery.Scrapbook
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Tel: +44 (0)7889 231000
About Grain Brewery
Situated in the Waveney Valley area of Norfolk, Grain's backdrop includes a tranquil river and miles of stunning views across the richest farmland in England. The brewery is located on South Farm using a converted dairy as its brewhouse and cellars. Grain sells cask beer to local pubs, and bottles to farm shops, delis, hotels and restaurants, as well as further afield into the neighbouring counties and London. Grain has left behind the usual baggage associated with real ale, and its beers are enjoyed by a younger market of both sexes, as well as appealing to all who love great beer. Grain is not afraid to push the boundaries and break tradition by experimenting with new flavours and foreign beers styles, such as its cloudy Belgian style witbier Blonde Ash, and the gloriously grapefruity ruby red beer Redwood. Grain has won numerous awards, such as the coveted Champion Beer of Norfolk in 2011 from CAMRA, bronze in the strong bitter category for Champion Beer of Britain and overall champion winner at SIBA's 2011 East beer competition. Grain is actively involved in Norwich's City of Ale festival as well as holding its own annual Summer Festival at the brewery with a great range of beers and dancing until dusk. Group tours are also available at the brewery which includes learning about brewing, experiencing the malt and hops whilst tasting a range of beer styles.