e. leila@turtle-pr.com    t. +44 (0)7889 23 1000




MOMONDO LAUNCHES AFRICAN TRAVEL SEARCH SITE

14/05/2012

First flight and hotel Metasearch for East and Central Africa founded

Leading travel search engine Momondo.com has joined forces with Nation Media Group, East and Central Africa's leading media house, to proudly launch Twendetwende (www.twendetwende.co.ke), the regions first Metasearch engine, for flights and hotels.

Twendetwende allows users in East and Central Africa to compare pricing from over 700 OTA's and airline websites, plus 25 hotel vendors that search more than 400,000 hotels worldwide, to secure the best hotel and flight deals.

The website was launched by Momondo.com, one of the world's leading flight and hotel Metasearch engines, and Nation Media Group, which has operations in print, broadcast and digital, and runs nine newspapers, three TV stations, four radio stations and over 12 consumer facing websites, in East and Central Africa.

Commenting on the launch of the website Ms. Ann Gitao, Group Marketing Director, Nation Media Group said, "We are pleased to announce this new development, which is in line with our digital strategy for our region. We run some of the most visited sites in Africa, and Twendetwende, which means ‘Let's Go Let's Go' in Swahili, will provide an ideal platform for travellers in our region- both across east Africa and Africa wide travellers. We will also follow it up in a month's time with a co.ug domain for our Ugandan market, followed by .co.tz domain for our Tanzanian market. Our consumer facing websites draw close to 50 million page views and five million unique users per month and we felt it was the right time to launch such a product in the market, with internet access and air travel improving significantly, in the past 18 months".

Commenting on the association, Martin Lumbye, Partner at Momondo.com said, "We were very glad to be approached by one of the leading media houses from Africa, as expansion into the African market has been on our agenda for some time. The launch of Twendetwende is very exciting, as we are bringing something completely new to the market".

With twendetwende.co.ke, users can compare pricing on one user-friendly, legible page that gives a snapshot of pricing, timetables and brands. The site will also feature compelling content, with essential information on destinations, and new hotels and travel lodges, across the East African region.

ENDS

For further information and interview opportunities:
Leila Stocker
Turtle PR
Email: leila@turtle-pr.com
Tel: +44 (0)7889 231000

About Momondo:
Momondo.com is a travel search engine founded in 2006 by experienced people from the travel industry, and skilled programmers with a passion for new technology and travelling. The search engine finds and compares the best offers on flights, hotels, car rental and where available some rail fares. Consumers can then link to the suppliers. In addition to offering online search Momondo provides user-generated city guides and is one of the largest publishers of print guidebooks in Denmark. Momondo searches more than 700 travel sites and has been recommended by international media such as The New York Times, CNN, The Sunday Times and US travel Guru Arthur Frommer. Momondo was included in Arthur Frommer's top 10 Most Useful Travel Websites for 2012. It was also recently voted best travel site in the prestigious Danish annual travel awards and was voted the best out of 15 sites compared by Stiftung Warentest, the prestigious German independent product and review service. Momondo's mobile applications for iPhone and Android are available for free at:
http://itunes.apple.com/gb/app/momondo-flight-search/id436736538?mt=8 or
https://play.google.com/store/apps/details?id=com.momondo.flightsearch&hl=en respectively.

About Nation Media:
The Nation Media Group (NMG) founded by His Highness the Aga Khan in 1959, has become the largest independent media house in East and Central Africa. It has been quoted on the Nairobi Stock Exchange since the early 1970s. As the leading multi-media house in the East African region, it has print as well as electronic media and the Internet which attracts a regular readership quite unparalleled in the region. More information can be found here www.nationmedia.com.





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