e. leila@turtle-pr.com    t. +44 (0)7889 23 1000


The alliance tab on momondo.co.uk

MOMONDO FINDS 12% BRITS USE FREQUENT FLYER SCHEMES

8/7/13

Travel search site launches new Alliance filter to help with flight selection

Leading meta-search momondo.co.uk this month surveyed a cross-section of 2,000 GB citizens, to find 12% are members of Frequent Flyer Programs (FFPs).

Furthermore, momondo confirmed this sector is an active market. Over the last 12 months, 41% of frequent flyer scheme members chose to book a flight between 1 - 2 times with a certain carrier, solely to claim airline points, with the frequent flyer scheme through which it was part.

Indeed, 10% of frequent flyer scheme members chose to book certain flights for points between 3-4 times and 6% choose flights five or more times, solely to earn points through their Frequent Flyer Program or Alliance.

The search site acted on this data launching an Alliance filter, to help with flight selection - offering a valuable function to this section of British travellers. The filter enables members of Frequent Flyer Programs to easily find the cheapest and most convenient flights from airlines in their chosen alliances - for example One World, Sky Team or Star Alliance, letting them earn points as they fly.

The filter appears on the left hand side of the flight search results on momondo, between the ‘via' and ‘airline' filters.

ENDS

For further information or for high res images please contact:
Leila Stocker
Turtle PR
leila@turtle-pr.com
@Turtle_PR
www.turtle-pr.com

About momondo:
Travel site www.momondo.co.uk searches and compares millions of offers on flights, hotels and car rental. momondo was launched in 2006 and has been recommended by international media such as the New York Times, CNN, NBC, CBS, The Daily Telegraph, The London Sunday Times as well as the legendary travel guru Arthur Frommer. Momondo has won several awards, including a flight comparison test in 2012 by Stiftung Warentest, Germany's independent product and services review. momondo's mobile applications for iPhone, Android and Blackberry are available for free on http://itunes.apple.com/gb/app/momondo-flight-search/id436736538?mt=8 , https://play.google.com/store/apps/details?id=com.momondo.flightsearch&hl=eng
or http://appworld.blackberry.com/webstore/content/27815442/.


On the 31st May-4th June 2013, Vision Critical conducted an online survey on behalf of momondo, among 2,012 randomly selected British adults who are Springboard UK panellists. The margin of error—which measures sampling variability—is +/- 2.2%. The results have been statistically weighted according to the most current education, age, gender and regional data to ensure samples representative of the entire adult population of Great Britain. Discrepancies in or between totals are due to rounding.





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